Cookie Policy

PERSONAL INFORMATION COLLECTED VIA TECHNOLOGY

When you visit the Five Guys Websites, including our web forms, we and our service providers acting on our behalf automatically collect certain information using tracking technologies like cookies, web beacons, and similar technologies. We use this information to understand how visitors to our websites use them and which pages and features of the websites are most popular. This helps us understand how we can improve our websites and track performance of our advertisements and marketing emails that are sent to you. In addition, we use tracking technologies to help improve the navigation experience on the Websites. 

A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies allow us to identify your device as you navigate our websites or your account. This makes navigating and interacting with our websites or your account more efficient, easy, and meaningful for you.

By themselves, cookies do not identify you specifically. Rather, they recognize your web browser. So, unless you identify yourself specifically to Five Guys, such as by signing into your account, we do not know who you are just because you visited our website. We use both session and persistent cookies. Session cookies are cookies that disappear from your computer or browser when you turn off your computer. Persistent cookies stay on your computer even after you have turned it off. Additionally, the cookies on our websites fall into five categories: (1) Strictly Necessary Cookies, (2) Functional Cookies, (3) Performance Cookies, (4) Social Media Cookies, and (5) Targeting Cookies. To learn more about each category of cookie, you can visit our cookie consent tool by clicking on the “Cookie Preferences” link on cookie banner for the Website you are visiting. If you have already selected your cookie preferences, you can clear cookies through your browser and revisit the Website, which will cause the cookie banner to reappear. You can also manage your cookie preferences by clicking the green “Manage Allowed Cookies” button in the lower lefthand corner of our Websites.

In addition to cookies, Five Guys uses “pixels” to enable certain cookies or advertisements on the Websites and to track the number of times a link or advertisement is served on a webpage. A pixel is a tiny image that is loaded when you visit our Websites or open our marketing emails, but instead of calling up an image, it causes a cookie or application to be downloaded. Pixels can be used to track user activities, track the number of times a user has viewed a particular link or advertisement, track and optimize website traffic, display advertisements, keep track of advertising commissions, and otherwise collect data for online marketing and website analysis. As with cookies, our Websites utilize both session pixels and persistent pixels.

We also use cookies and tracking/marketing pixels for four general purposes: (1) to ensure the functionality, optimization, and ease of use of our Websites; (2) to ensure and maintain the security of our Websites; (3) to collect anonymous, statistical data regarding how visitors interact with the Websites; and, (4) for marketing purposes. We also utilize the tools available through Google Analytics in order to monitor site flow and statistical data regarding our Website users.The cookies that we use for functionality and security purposes are considered Functional or Strictly Necessary cookies, without which the Site would not function properly. These cookies allow some of the basic functions of our Websites to work properly, such as remembering your preferences as you navigate the Websites. In addition, these cookies help us secure the Websites by preventing cross-site request forgery attacks and by throttling excessive request rates.

We also use cookies to collect statistical information regarding how visitors interact with our Websites and to track repeat visits to our Websites. While these cookies collect information regarding how you use our Websites in order to help us understand site flow and improve our website, all such statistical data is anonymous and does not personally identify you. These types of cookies are Performance Cookies.

Depending on where you live, our Websites may place cookies on your devices after you have interacted with the cookie banner made available on the Website you are visiting. In some regions, you will be required to opt-in to use of cookies by our Websites, with the exception of Strictly Necessary Cookies, which are always in use and are required for our Websites to operate. In other regions, you will have the option to opt out of the use of cookies by our Websites (except with respect to Strictly Necessary Cookies, which are required for our Websites to operate). Regardless of where you reside, you have the option to manage the cookies we use in connection with the Websites through the cookie consent settings and preferences centers made available to you on the Websites. If you have previously accepted cookies but wish to change that preference, you will need to clear your browser’s cookies before revisiting the Website and making a new selection about the types of cookies allowed. Using the preference centers to manage cookies without clearing the saved cookies through your browser settings will stop existing cookies from collecting new data and new cookies from downloading to your device in accordance with your preference election, but it will not delete any cookies that have previously been downloaded. You need to take the step to delete your cookies because they are downloaded to your browser or device and our Websites and the cookie banners on them do not have the ability to perform those deletions on your behalf. If you want to accept more types of cookies, you can simply interact with the cookie preference center without a need to clear the preexisting saved cookies. If you have previously interacted with the cookie banner and made an election about your cookie preferences, you will not see the cookie banner again until the permissions expire with respect to the accepted cookies or you clear your cookies.

In addition to using our preference centers, you can use your browser settings to opt out of most categories of cookies, with the exception of Strictly Necessary Cookies. Some browsers allow a “do not track” (DNT) setting that requests that a web application disable its tracking of an individual user. When you choose to turn on the DNT setting in your browser, your browser will send a special signal to websites, analytics companies, ad networks, plug-in providers, and other web services you encounter while browsing and stop tracking your activity. To set up DNT, you can visit the All About DNT page. If you do choose to set up DNT, our cookie banner has been designed to automatically turn off all non-required cookies on Five Guys’ Websites for you, however, this will not delete any cookies from your device, which you can do by following the procedures described above. Please note that this may impact the functionality of our Websites or your account.

Several of the companies that utilize cookies or other tracking or monitoring mechanisms enable you to opt out of advertising through mechanisms established by trade groups. To learn more about how to opt out of targeting and advertising cookies, you can go to the Your Online Choices page, the Network Advertising Initiative page, and the Digital Advertising Alliance’s Consumer Choice page. These opt-out tools are provided by third parties, not Five Guys. We do not control or operate these tools or the choices that advertisers and others provide through these tools. Use of these tools will not delete any cookies from your device, which you can do by following the procedures described above.

Global Privacy Control (GPC) is a technical specification that you can use to inform websites of your privacy preferences in regard to ad trackers. To set up GPC, you can visit the Global Privacy Control page. If you do choose to set up GPC, we will automatically turn off all non-required cookies on Five Guys’ Websites for you, however, this will not delete any cookies from your device, which you can do by following the procedures described above. Please note that this may impact the functionality of our Websites.

For more information about third party cookies used on our Websites, please read the following:

GOOGLE ANALYTICS

Our Websites use Google Analytics, a web analytics service provided by Google Ireland Limited (“Google”). Google Analytics uses “cookies” to help analyze how users interact with the site. The information generated by the cookies about your use of the Websites (including your IP address) is generally processed and stored on servers located within the European Union (mainly in Belgium, the Netherlands, or Finland).  In some cases, certain data may be transferred to Google LLC in the United States, where it is protected under the EU–U.S. Data Privacy Framework. Google uses this information to evaluate website usage, compile reports, and provide related services. Google will use this information for the purpose of evaluating your use of the Websites, compiling reports on activity on our Websites, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of these Websites. By using our Websites, you consent to the processing of data about you by Google in the manner and for the purposes set out above. To find out more information about how Google may use your information, we encourage you to visit: https://www.google.com/policies/privacy/partners/.